Tiffany and Swatch Team Up
December 4, 2007 | Filed Under Watches, Jewellery
Tiffany and watch maker Swatch have teamed up and signed a 20 year contract which allows them to make and distribute all their watches.
It’s been rumored that Tiffany is a favorite takeover target these days - at least one analyst believes this could be a bad thing and what’s in it for Swatch? They already own 18 watch brands. Word is that this is a move to further the development and distribution of Tiffany & Co. branded watches. Switzerland-based Swatch will incorporate a new watch-making company that will be authorized to use Tiffany’s trademark and operate under the Tiffany name.
Stand by: There’s a press conference scheduled for Wednesday.
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