Matthew McConaughey Launches a Fashion Line

March 7, 2008 | Filed Under Celebrity Brands, Designer Fashion, Celebrity Fashion

Matthew McConaughey, the incredibly hot actor (who is also expecting a baby soon) who is known less for his fashion and more for his beach style, is launching a clothing line. And he’s playing off of his beach image to sell beach wear. Matthew said, “It will be a one-stop shop for everything you need for the beach.” Basically, the line will have t-shirts, swim clothes and Frisbees (I know my brother will appreciate the Frisbees, if nothing else).

The surf wear will be called “J.K. Livin, same as his production company, which is short for “Just Keep Livin’.” There’s no word on when the clothes will be released.

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