Designers Create “Fashion Against AIDS”
December 22, 2007 | Filed Under Celebrity Brands, Celebrity Fashion, Fashion Designers
H&M is partnering with “Designers Against AIDS” and several musicians and artists including Rihanna, Good Charlotte, Rufus Wainwright, Ziggy Marley, Jade Jagger and Timbaland. Together, they are planning on creating a “cotton collection” named “Fashion Against AIDS” for girls and guys. The collection will be in stores in February of 2008.
Twenty-five percent of the proceeds from this collection will be going towards the prevention of HIV/AIDS around the world. The product also aims to raise awareness of the AIDS problem.
The collection will have t-shirts, tank tops, and hooded sweaters made of organic cotton. The garments feature an original print, varying from a subtle couple under a red umbrella to a bold, “Use a Condom,” and the name of the designer is on the neckline. Prices vary from $12.90 to $34.50.
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[…] The garments will vary from $12.90 to $34.90 and all have a subtle accompanying message such as “Be aware it’s still happening,” which is the entire point of this product: Awareness. Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages. […]